Profile: Win 4 Kids

Win 4 Kids Profile for Big Brothers Big Sisters of Saint John Go Girls! Program

Client: GoodLife Kids Foundation


  • Profile the Big Brothers Big Sisters of Saint John Go Girls! Program, winners of a Win 4Kids grant from the GoodLife Kids Foundation in March 2014.
  • Communicate how the Go Girls! Program promotes healthy living among young girls in the Saint John area.

My Role

As Account Coordinator with Dunn & Associates I was given the task to write profiles on some of the charities that were awarded grants from GoodLife Kids Foundation following their annual Spin4Kids fundraiser. Our client, GoodLife Fitness, contracted us to provide communications work for Spin4Kids and GoodLife Kids Foundation. This profile is one of four profiles I wrote.


The client was very pleased with our work, in particular how we focused on the human aspects of each charity and how we dealt with sensitive topics like body image. The profile can be viewed online at profile’s text is also included below.

Win 4 Kids Finalists – Big Brothers Big Sisters of Saint John, New Brunswick

When it comes to healthy lifestyles and positive thinking, young girls benefit from mentoring and guidance from women they admire and respect. That’s the philosophy behind the Big Brothers Big Sisters of Saint John Go Girls! program.

The Go Girls! program uses group mentoring to improve the physical activity, balanced eating and positive self-image of girls between the ages of 10 and 14. Go Girls! helps young women build a positive self-image through physical activity, healthy eating habits, communication skills and by teaching about self-esteem and confidence – setting them on a path to reach their full potential in life.

“Girls this age have always struggled with self-esteem and body issues. This generation also has a lot of new issues with Facebook and cyber bullying…things that today’s adults have never dealt with,” said Laurie Collins, executive director of Big Brothers Big Sisters of Saint John.

Go Girls! connects groups of girls in grade 6, 7 and 8 with female mentors. Mentors support program participants by listening, leading them in group discussions and organizing active team building exercises.

“Kids who take part in Go Girls! are physically active for more than 80 per cent of the time! This gives them the opportunity they need to build healthier lives,“ Collins added.

The program is offered in schools and in the community throughout the year and runs once a week for 28 weeks. Funding from GoodLife Kids Foundation will be used to support more than 80 girls in the Saint John area.